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漳浦推出三场文旅促消费系列活动_我的网站
一 | Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi
As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
。 AI摘要 漳浦县8月19日至23日将举办三场文旅促消费活动，涵盖夜间经济、滨海体验和中药文化。
二 | 七夕夜有音乐、表演及互动环节，龙美湾有音乐会和沙滩活动，同溢堂推出中医药体验，均需预约参与。 记者获悉，8月19日至23日，漳浦县将推出三场文旅促消费系列活动，涵盖夜间经济主题活动、六鳌龙美湾滨海活动和同溢堂中药博物院特色景区开放日，为市民游客提供多样化的夏日文旅体验。 “来漳浦，不误正‘夜’吧！”夜间经济主题活动暨文旅促消费系列活动启动仪式，将于8月19日（七夕节）晚7时30分在漳浦县鹿市头夜间经济区（花漾街区）举行。现场将安排乐队献唱、武术展演、闽南歌舞等节目，并设置情侣表白、古风NPC巡游、浪漫计时闯关等互动环节。
三 | 当晚7时起，主办方还将在指定点位免费派送七夕甜糯米饭。 8月22日—23日，“来漳浦，海边撒野无时差！”将在漳浦龙美湾旅游区举行，推出落日音乐会、星空派对音乐会、日出音乐会等丰富活动。活动期间，除乐队驻唱、电音狂欢、篝火烟花秀外，还设有亲子沙滩抓网捕鱼、放风筝、泡沫派对等环节。
四 | 景区按限量、预约、错峰要求开放，前888名游客可享0元购票，额满即止。 “来漳浦，从‘心’养自己吧！”特色景区开放日活动，将于8月23日下午3时在漳浦同溢堂中药博物院景区举办。
五 | 园内将推出折子戏、掌上木偶、旗袍秀等展演，并提供中医药特色路线游览、传统杆秤称药制香包、中医公益问诊、艾灸体验等项目。本次活动免费预约名额为400名，约满为止，入园需提前扫码预约。（漳州融媒记者 王怡婧）。
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Published on:07:35:32